Job Title: Marketing Manager

Company: Edith Cowan University – Sri Lanka

Location: Colombo, Sri Lanka

Salary: LKR 150,000 – 200,000 per month

About the Job:

ECU Sri Lanka Campus offers a dynamic work environment that values innovation, collaboration, and professional growth. As part of a global network, you will have opportunities to contribute to ECU’s mission of providing world-class education and making a positive impact in Sri Lanka.

Key Responsibilities:

1. Plan Marketing Campaigns:
   • Collaborate with the Head of Marketing and Admissions to develop strategic marketing campaigns that align with ECU’s goals and objectives in Sri Lanka.
   • Analyze market trends and data to identify opportunities for growth and improvement.
2. Plan Promotional Campaigns:
   • Design and execute promotional activities to enhance the visibility and reputation of ECU Sri Lanka Campus.
   • Ensure promotional campaigns are consistent with global brand standards and effectively reach the target audience.
3. Social Media Strategies:
   • Support the team in developing and implementing effective social media strategies tailored to the Sri Lankan market.
   • Utilize social media platforms to engage with prospective students, parents, and other stakeholders, driving interest and enrollment.
4. Collaboration with Australian Team:
   • Work closely with the brands and marketing teams at ECU Australia to ensure alignment of messaging and brand coherence across all marketing efforts.
   • Share insights and best practices between the Sri Lankan and Australian teams to optimize marketing strategies.
5. Student Recruitment Support:
   • Contribute to student recruitment strategies by providing market insights, implementing marketing initiatives, and participating in recruitment events and activities.
   • Collaborate with the admissions team to create compelling content and materials that attract prospective students.

Qualifications and Skills:

• Education:
  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
  • A Master’s degree would be advantageous.
• Experience:
  • Proven experience in marketing management, preferably within the education sector or a related industry.
  • Demonstrated success in planning and executing marketing and promotional campaigns.
• Skills:
  • Strong understanding of social media platforms and strategies for engagement.
  • Excellent communication, interpersonal, and project management skills.
  • Ability to work effectively in a multicultural and collaborative environment.
  • Proficiency in English; proficiency in Sinhala and Tamil would be an asset.

Key Attributes:

• Strategic Thinking:
  • Ability to develop and implement comprehensive marketing strategies that align with organizational goals.
  • Analytical skills to assess market trends, campaign performance, and ROI.
• Creativity:
  • Innovative mindset to design engaging and effective marketing campaigns and promotional activities.
  • Ability to think outside the box and bring fresh ideas to the table.
• Collaboration:
  • Strong team player who can work effectively with diverse teams both locally and internationally.
  • Ability to build and maintain relationships with stakeholders at all levels.
• Adaptability:
  • Flexibility to adapt to changing market conditions and organizational priorities.
  • Resilience in managing multiple projects and deadlines.

Job Benefits:

• Competitive salary ranging from LKR 150,000 to 200,000 per month.
• Opportunities for professional development and career advancement.
• Health and wellness benefits.
• Dynamic and inclusive work environment.
• Chance to be part of a global network and make a positive impact on education in Sri Lanka.

About ECU Sri Lanka Campus:

Edith Cowan University (ECU) is a leading Australian university known for its high-quality education, innovative research, and strong industry partnerships. The ECU Sri Lanka Campus is committed to providing students with an exceptional learning experience, leveraging global best practices and local insights. Our mission is to empower students to succeed in a rapidly changing world through accessible, relevant, and impactful education.

Why Join ECU Sri Lanka Campus:

At ECU Sri Lanka Campus, we foster a culture of innovation, collaboration, and continuous learning. Our team of dedicated professionals is passionate about education and making a positive impact. We value diversity and inclusivity and strive to create an environment where everyone can thrive and contribute to their fullest potential. Join us and be part of a team that is shaping the future of education in Sri Lanka.

Application Process:

Interested candidates are invited to submit their resume and cover letter to [insert application URL or email address]. Please include “Marketing Manager Application – ECU Sri Lanka” in the subject line. Applications will be reviewed on a rolling basis, and early applications are encouraged.

Equal Opportunity Employer:

ECU Sri Lanka Campus is an equal opportunity employer committed to diversity and inclusion. We encourage applications from all qualified individuals, including women, minorities, Indigenous persons, and people with disabilities. If you need accommodation for any part of the employment application process due to a disability, please contact us at [insert contact email].

Join Us:

Apply now to become a part of ECU Sri Lanka Campus and contribute to our mission of providing world-class education and fostering positive change in Sri Lanka. Be a catalyst for growth and innovation in an organization that values your contributions and supports your professional journey.