Brand Manager – Fintech (eZ Cash and Genie Business) – (Dialog Digital Services)

About the job

The Job

• Responsible for developing and implementing a go-to-market plan, working with Business, Sales, and Agencies to execute on all platforms.
• Required to establish channels of communication to ensure partners and customers have access to marketing tools, and to develop customized solutions for partners.
• Responsible for designing and overseeing all aspects of digital marketing activities including marketing database, email, and display advertising campaigns.
• Need to develop the marketing plans for the Mobile Financial Services products in line with Divisional objectives.
• Required to identify the latest trends and technologies affecting FinTech industry.
• Responsible to ensure effective campaigns are driven to support BU to increase active use of products.
• Responsible for assisting to prepare corporate proposals and customer presentations to update user requirement.
• Required to coordinate with our content manager on the scope and direction of content creation.
• Ensure to evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Required to carry out research for different brands to identify the pulse of the customers and market and inform senior management.
• Accountable for creating and generating appropriate reports for senior management decision making.
• Ensure processing of all marketing related expenses in a timely manner.
• Required to maintain effective internal communications to ensure that all relevant divisional functions are kept informed of marketing objectives.

The Person

• Should hold CIM / equivalent professional or diploma/degree in management.
• Should have Knowledge on relevant product and industry knowledge.
• Should have excellent communication Skills in English & a good level of communication skill in Sinhala along with excellent business writing and reporting skills.
• Minimum 4 to 6 years work experience in Corporate Sectors.
• Should possess experience in all aspects of developing and managing marketing strategies and, experience in practicing, presenting, and interpreting both quantitative & qualitative business models.