Digital Marketing Analyst

About the job

Education/ Experience And Skill Requirement

• Bachelor’s degree in business-related or quantitative fields (marketing, computing, business and information technology)
• Over 2 years of experience in similar capacity
• Hands-on experience in measuring and analysing online marketing campaigns
• Proficiency in CMSs (Sitecore, etc.), marketing automation tools (Eloqua, Salesforce Marketing Cloud, etc.), Analytics platforms (Adobe Analytics, Google Analytics, etc.) and social media platforms
• Knowledge of web and document accessibility
• Strong understanding of current online marketing concepts, trends, strategies and best practices
• Excellent written and verbal communication skills and interpersonal skills
• Strong organisational and multi-tasking skills, with ability to meet deadlines and work in multi-cultural environment
• Solution-oriented mindset, with strong focus on quality, attention to detail, accuracy and efficiency, attention to detail, accuracy, efficiency, and meeting tight deadlines.
• Ability to work independently and handle conflicting priorities while maintaining quality consistently
• Knowledge of/interest in capital markets, funds and asset management (preferred)

Responsibilities

• Develop and manage efficient procedures and workflows for the digital content life cycle, including creation, approval, revision and removal
• Conduct routine audits to ensure content is up to date
• Create tags based on data requirements, troubleshoot erroneous tags and assist with tag migration and integration
• Provide monthly analytic reports with recommendations to drive and optimise traffic, behaviour, campaign response, keyword research/analysis, SEO and SEM opportunities
• Set up required accounts in Google Analytics, mapping variables to account ID and setting up data layers and assign user permissions
• Execute the day-to-day delivery of e-mail marketing campaigns, product literature, quarterly newsletters, invitations, event materials, etc.