Lead Campaign Manager (Group Business Operations)

About the job

The Job

• Responsible for developing monthly Customer Value Management (CVM) one on one marketing plan by including ROI analysis and ensure efficient planning.
• Required to create integrated marketing campaigns based on market segments to for upsell , cross sell and retention .
• Need to Work with internal teams including Growth hackers, Analytics, Business Units , and Marketing to define campaign requirements including testing and analytical protocols to ensure reliable results.
• Responsible for conducting a market trend analysis and identifying the opportunities and uses strategies to retain customers.
• Required to identify customer insights to drive Prospects via own base monetization Customer Segmentation.
• Responsible in undertaking customer analytics driven campaign using analytics tools and automated platforms.
• Responsible for upsell, cross sell & churn management of assigned product portfolio by providing customer centric offers and campaigns via multiple mediums including novel digital channels .
• Responsible for leading the digitization and automation path and ensure new technologies are introduced to improve performance.

The Person

• Should hold a bachelor’s degree in marketing / Statistics / IT/CIMA / Management/CIM/SLIM/BCS.
• Should have experience in advanced analytics and in using advanced excel with SQL/TableauPython.
• Possess knowledge on Product management.
• Should have excellent analytical skills and knack for data analysis, strong prioritization, organization, and project management skills.
• Should be an innovative thinker.
• Minimum 5+ years of working experiences in similar capacity with experience in using advanced analytics , product management, digital channel management or digital applications required.