Senior Brand Assistant – Consumer Finance & Distribution Channels

About the job

We are seeking a Senior Brand Assistant – Consumer Finance & Distribution Channels for our Marketing Unit.

Responsibilities

• Initiatives to improve overall look and feel of the branches & ATMs to ensure that the standard agreed look and feel is maintained at all times providing a better customer experience to the TG and establishing us a benchmark in the industry.
• Monitor and manage branch visit plan and analysis to be provided.
• Monitor various BTL activities conducted by the competition within the branch footprint.
• Plan geographical activities and promotions to boost customer value enhancements.
• Assist in developing and monitoring marketing feasibility reports for branch level customer engagements, CSR, Anniversaries Seasonal promotions and other activities.
• Support the Execution of Annual Marketing Strategy – Consumer finance.
• Managing and providing Marketing support for Direct sales and Branch sales.
• Assist in coordinating and organizing all branch /ATM/Digital area openings/ refurbishment/ re-locations and handle all other BTL activations associated with same.
• Assist in providing site visit analysis to ensure high brand visibility, localized vendor management and negotiations.
• Comply with Bank policies, processes and procedures and Managing budgets.

Special Skills

• High team management skills
• Basic Designing skills
• Good interpersonal skills
• Multi-tasking & Coordinating skills
• Time Management Skills

Experience & Qualifications

• Minimum of 4 years working experience with hands on experience in Marketing.
• Exposure to BTL activities & Digital banking will be an added advantage.

OR

• Minimum of 3 years working experience with hands on experience in Marketing.
• Exposure to BTL activities & Digital banking will be an added advantage.
• Full/Part qualification from SLIM, CIM or completion of one year degree program in Marketing.