Senior Email Marketing Analyst

About the job

Education/ Experience And Skill Requirement

• BSc in business management or a related field (marketing, computing, business or information technology)
• Over 4 years of experience in a similar capacity
• Strong HTML and CSS skills and an understanding of current email marketing concepts, trends, strategies and best practices
• High level of experience in working with marketing automation software (e.g., Salesforce Marketing Cloud, Salesforce Pardot, Oracle Eloqua and Act-On)
• Marketing automation experience in using simple and interactive customer journey creation, creating automated campaigns and setting up automated scheduling
• Excellent written/verbal communication and interpersonal skills, with a strong sense of client servicing
• Strong organisational skills and the ability to perform multiple tasks simultaneously, set priorities and work in a team with diverse cultural backgrounds
• Solution-oriented, with a high sense of attention to detail, accuracy, efficiency and speed
• A team player who is also able to work independently and handle conflicting priorities while maintaining quality performance standards consistently
• Knowledge of/interest in capital markets, funds and asset management will be an advantage

Responsibilities

• Build email templates, landing pages and forms using popular email marketing automation tools, adhering to branding guidelines, using HTML and CSS or WYSIWYG editors
• Create highly engaging and responsive email/landing page layouts following best practices in design such as above-the-fold CTA placement on a need basis
• Create region-/business unit-specific dynamic content blocks for common components such as headers, footers and sign-offs
• Create dynamic content for personalisation, dynamic and static segments and lists; test and review built emails; and execute distribution workflow
• Set up preference centre pages to manage subscriptions
• Ensure email functionality works with a variety of browsers and devices
• Develop and execute detailed test strategies and test plans
• Follow stringent processes to ensure responsiveness, multi-client rendering and error-free HTML code in all email assets
• Schedule accurate mass email sends by ensuring contacts are mapped to respective tool fields and maintaining an up-to-date contact list
• Execute A/B testing for emails and multi-variate testing for landing pages to increase lead generation
• Develop benchmarks and report on variances on a weekly, monthly and quarterly basis, and identify top-performing segments