Job Title: Digital Marketing Manager

Company: Web Lankan
Location: Colombo, Western Province, Sri Lanka

Overview:
Web Lankan, a leading digital solutions provider based in Colombo, Sri Lanka, is seeking a dynamic and experienced Digital Marketing Manager to join our team. The ideal candidate will possess a Bachelor’s degree or Diploma in Digital Marketing or equivalent qualification, along with a minimum of 5 years of agency experience in a digital marketing position. As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing our digital marketing campaigns to promote our services and enhance our online presence.

Responsibilities:

1. Develop and execute comprehensive digital marketing strategies to drive online traffic to the company website and generate leads.
2. Manage and optimize digital marketing channels including SEO, SEM, social media, email marketing, and display advertising campaigns.
3. Conduct market research and analyze consumer behavior and trends to identify opportunities for improving digital marketing performance.
4. Collaborate with the content creation team to produce high-quality and engaging content for various digital platforms.
5. Monitor and analyze the performance of digital marketing campaigns using web analytics tools and make data-driven decisions to improve results.
6. Stay updated with the latest trends and best practices in digital marketing and implement innovative strategies to stay ahead of the competition.
7. Manage budgets and allocate resources effectively to maximize ROI on digital marketing investments.
8. Work closely with cross-functional teams including sales, design, and development to ensure alignment of digital marketing efforts with overall business objectives.
9. Provide regular reports and updates on digital marketing performance to senior management.

Qualifications:

1. Bachelor’s degree or Diploma in Digital Marketing or related field.
2. Minimum of 5 years of experience in a digital marketing position, preferably in an agency setting.
3. Proven track record of successful digital marketing campaign management and optimization.
4. Strong understanding of digital marketing channels and techniques including SEO, SEM, social media, email marketing, and content marketing.
5. Proficiency in web analytics tools such as Google Analytics and experience in interpreting data to drive actionable insights.
6. Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
7. Creative thinking and problem-solving skills with a passion for staying updated with industry trends and best practices.
8. Strong organizational and project management abilities with the ability to prioritize tasks and meet deadlines in a fast-paced environment.

Join us at Web Lankan and be part of a dynamic team driving innovation and excellence in digital marketing. If you have the skills, experience, and passion for digital marketing, we want to hear from you! Apply now to embark on an exciting career journey with us.