Cluster Marketing Communications Manager

Job Title: Cluster Marketing Communications Manager

Company: Anantara Hotels & Resorts, Kalutara, Western Province, Sri Lanka

Experience: 3+ years of experience in overall Marketing

Education: Bachelor’s degree or equivalent international degree, ideally in Marketing, Communications, or Business

Overview:
Anantara Hotels & Resorts, a prestigious luxury hospitality brand, is seeking a dynamic and strategic Cluster Marketing Communications Manager to join our team in Kalutara, Sri Lanka. This role offers a unique opportunity to drive marketing initiatives across multiple properties within the cluster, ensuring brand consistency, effective communication strategies, and impactful marketing campaigns.

Responsibilities:

  1. Develop and execute comprehensive marketing communication strategies for the cluster of Anantara Hotels & Resorts properties in Kalutara, Western Province, Sri Lanka.
  2. Collaborate with the marketing team, property managers, and corporate headquarters to align marketing efforts with overall brand objectives and goals.
  3. Create engaging and persuasive marketing materials, including promotional collateral, advertising campaigns, digital content, and social media strategies, tailored to each property and target audience.
  4. Manage the cluster’s online presence and digital marketing channels, including website content, social media platforms, email marketing, and online advertising campaigns.
  5. Conduct market research and analysis to identify trends, customer preferences, and competitive landscape, leveraging insights to optimize marketing strategies and maximize ROI.
  6. Coordinate marketing events, activations, and partnerships to enhance brand visibility, drive customer engagement, and generate leads.
  7. Monitor and analyze the performance of marketing initiatives, tracking key metrics and KPIs, and providing regular reports and insights to stakeholders.
  8. Cultivate and maintain strong relationships with media partners, influencers, and key stakeholders to secure press coverage, partnerships, and promotional opportunities.
  9. Oversee the cluster’s marketing budget, ensuring efficient allocation of resources and adherence to financial targets.
  10. Stay abreast of industry trends, emerging technologies, and best practices in marketing communications, continuously seeking opportunities for innovation and improvement.

Qualifications:

  1. Bachelor’s degree or equivalent international degree, preferably in Marketing, Communications, or Business.
  2. Minimum of 3 years of experience in marketing, with a focus on marketing communications, preferably within the hospitality or luxury travel industry.
  3. Proven track record of developing and executing successful marketing campaigns across multiple channels, with demonstrated results in driving brand awareness, customer engagement, and revenue growth.
  4. Strong strategic thinking and analytical skills, with the ability to translate data and insights into actionable marketing strategies and recommendations.
  5. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with internal and external stakeholders.
  6. Creative flair and attention to detail, with a passion for storytelling and creating compelling content that resonates with target audiences.
  7. Proficiency in digital marketing tools and platforms, including social media management, email marketing software, content management systems, and web analytics.
  8. Ability to thrive in a fast-paced and dynamic environment, with a proactive and resourceful approach to problem-solving and project management.
  9. Flexibility to travel within the cluster and occasionally internationally, as required.

Join Anantara Hotels & Resorts and embark on an exciting journey to redefine luxury hospitality in Kalutara, Sri Lanka, while enjoying competitive compensation, career development opportunities, and a vibrant and inclusive work culture. Apply now to be part of our passionate team!

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